一塊地 Piece of Land

Slides: NGO campaigns on Social Media

(Duration: OCT 2009 - JAN 2010)

Full screen PDF view on Scribd: http://bit.ly/aDlGhd

This project is complete by the method of observation. I focus on both quantitative and qualitative sides for analysis. The 'xxx' in the text refers to the (environmental) organization which I've been working with. As an international NGO, xxx anticipated me to evaluate the need of using social media as a communication channel to the general public. 

It took three month long for me to conduct this research. I actually feel myself enjoying and learning a lot during this time. Last month I presented my findings to the office and we both agree that it is imperative for campaigners to understand and carry out actions on social media platforms. 

I am now sharing my findings here and appreciate any comment from you =)     

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